Diamonds Anyone?

Reliance Industries is set to bring the famous luxury jeweller Tiffany & Co to India. Tiffany is popular for its diamond engagement rings and robin’s egg blue boxes. They will be opening a line of stores in India starting with Delhi and Mumbai in the second half of 2019 and 2020.

This tie-up comes at a time when Reliance is boosting its presence in retail. Tiffany has had a slowdown in sales in the US and Europe and now India presents a new frontier with increasing incomes and demand for luxury.
Reliance Brands Ltd has brought a lot of big brands to India like Burberry, Coach, Canali etc. It has around 470 stores and around 340 shop in shop. Do you think people will go for Tiffany’s?

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